Infosys Ltd Essay Example

Infosys Ltd Essay Infosys Limited (NYSE: INFY) was started in 1981 by  seven people with US$ 250. Today, we are a global leader in consulting, technology and outsourcing with revenues of US$ 7. 231 billion (LTM Q3 FY13). Many of the world’s most successful organizations rely on Infosys to deliver measurable business value. Infosys provides business consulting, technology, engineering and outsourcing services to help clients in over 30 countries build tomorrow’s enterprise. Our award-winning Infosys Labs and its breakthrough intellectual property can be leveraged as a co-creation engine to accelerate innovation across the enterprise.Infosys pioneered the  Global Delivery Model  (GDM), based on the principle of taking work to the location where the best talent is available, where it makes the best economic sense, with the least amount of acceptable risk. Continued leadership around GDM enables Infosys to drive extraordinary efficiencies and free up clients’ resources for strat egic transformation or innovation initiatives. Infosys has a  global footprint  with 67 offices and 69 development centers in US, India, China, Australia, Japan, Middle East, UK, Germany, France, Switzerland, Netherlands, Poland, Canada and many other countries.Infosys and its subsidiaries have 155,629 employees as on Dec 31, 2012. Infosys takes pride in building strategic long-term client relationships. 97. 5% of our revenues come from existing customers (Q3 FY 13). Infosys gives back to the community through the Infosys Foundation that funds learning and education. Infosys helps companies derive the measurable business value that they have always been looking for from business and IT investments. Infosys deliver measurable business value in 3 ways: TransformThey can transform the fundamental shape of your business PL. Regardless of which team you engage with, we have a best-practice process for delivering value. We call it IMPACT – to ensure a clear line of sight from p rocess change to bottom-line impact, ensuring that you receive the business value you were promised. Optimize Beyond transformation and innovation, it boils down to execution delivering on time, on budget and on value. We can optimize your core operations to drive best-in-class efficiency and help fund the transformation and innovation. InnovateThey can inject a level of product and service innovation into your business to create new revenue opportunities through collaboration and co-creation. We keep abreast of the latest technology and how it applies to your business issues. What you get from us is best-of-breed solutions. The foundation of our innovation capability is our core lab network – Infosys Labs – and the new thinking that our team of over 600 researchers brings to the table. Vision We will be a globally respected corporation. Mission Strategic Partnerships for Building Tomorrow’s Enterprise. ValuesWe believe that the softest pillow is a clear cons cience. The values that drive us underscore our commitment. Client Value:  To surpass client expectations consistently Leadership by Example:  To set standards in our business and transactions and be an exemplar for the industry and ourselves Integrity and Transparency:  To be ethical, sincere and open in all our transactions Fairness:  To be objective and transaction-oriented, and thereby earn trust and respect Excellence:  To strive relentlessly, constantly improve ourselves, our teams, our services and products to become the best pic] BUSINESS EXCELLENCE Business Excellence, as described by the European Foundation for Quality Management (EFQM), refers to;†Outstanding practices in managing the organization and achieving results, all based on a set of eight fundamental concepts†, these being, â€Å"results orientation; customer focus; leadership and constancy of purpose; management by processes and facts; people development and involvement; continuous learnin g, innovation and improvement; partnership development; and public responsibility†. This definition serves as a typical example of those put forward today.In general, business excellence models have been developed by national bodies as a basis for award programmes. For most of these bodies, the awards themselves are secondary in importance to the wide-spread take up of the concepts of business excellence, which ultimately lead to improved national economic performance. By far the majority of organizations that use these models do so for self-assessment, by which they can identify improvement opportunities, areas of strength, and use the model as a framework for future organizational development.Users of the EFQM Excellence Model, for instance, do so for the following purposes: [pic] When used as a basis for an organization’s improvement culture, the business excellence ‘criteria’ within the models broadly channel and encourage the use of  best practices  into areas where their effect will be most beneficial to performance. When used simply for self-assessment the criteria can clearly identify strong and weak areas of management practice so that tools such as  benchmarking  can be used to identify  best-practice to enable the gaps to be closed.These critical links between business excellence models, best practice, and benchmarking are fundamental to the success of the models as tools of continuous improvement. The most popular and influential model in the western world is the one launched by the US government called the Malcolm Baldrige Award Model (also commonly known as the Baldrige model, the Baldrige criteria, or The Criteria for Performance Excellence). More than 60 national and state/regional awards base their frameworks upon the Baldrige criteria. New Business Excellence (NBX) for Property Casualty (P C) Commercial Lines Improving the effectiveness and efficiency of underwriting and related business processes is crit ical to profitable growth. Infosys New Business Excellence (NBX) solution for P ; C enables commercial lines carriers to revamp new business processes and leverage technology. NBX helps carriers improve their operational efficiency and makes underwriting more effective by making it data driven, thus creating a robust platform for sustained rofitable growth. Legacy IT systems and traditional manual paper-intensive workflow prevent efficient integration of information across the enterprise for many commercial lines carriers. As a result, they have to spend time and money on underwriting even routine flow type risks. Our NBX solution is an integrated framework which transforms the whole new business submission process for commercial lines carriers. It is based on four core concepts, which allow integration of new business applications and enable: Capturing and converting content to electronic form †¢ Use of rules engines for analysis and predictive modeling †¢ Integrated work flow management †¢ Integrated data exchange with common user interface NBX enables: †¢ Complete automation of the underwriting process of flow business, e. g. commoditized products like Business Owners Package †¢ Systematic processing of some of the transaction business e. g. complex risks like commercial liability by simulating underwriter decisions through rules engines.It means only the highly complicated risk selection scenarios are routed as exceptions for manual underwriting. [pic] The impact of each activity in the underwriting value-chain: [pic] |Infosys bags CII-Exim Bank Award for Business Excellence  news | | |[pic] | Infosys Technologies has been declared the winner of the CII-Exim Bank Award for Business Excellence 2002, becoming the first software services company to win this prestigious honour.The award acknowledges Infosys excellence in Total Quality Management in the following areas: leadership, policy and strategy; people, customer-driven processes , partnerships, corporate citizenship and performance in creating value for all its stakeholders (customers, shareholders, employees, partners and the society at large). The Confederation of Indian Industry and the Export Import Bank of India jointly instituted the CII-EXIM Bank Award for Business Excellence in 1994. It is today recognized as one of the most prestigious awards in India for business excellence.The rigorous process of assessment, lasting six months, follows the Business Excellence Model based on the European model for Total Quality Management, a global benchmark. Announcing the award during the 10th Quality Summit, CII deputy director general N Srinivasan said: The members of the jury are very pleased to award this trophy to a company that has become a role model for its value-based leadership, exemplary corporate governance, best-in-class processes, caring and development of people, commendable wealth creation, and delivery of world-class products and services. Ackn owledging the award, Infosys Technologies chairman and chief mentor N R Narayana Murthy said: The 13,000-strong family of Info scions and the Infosys Foundation are very honored to have been conferred this award. I am very thankful to CII and the Exim Bank for having partnered with us in our journey to excellence. This award is a great honor for Infosys and recognizes our passion for excellence. At Infosys, it is our mission to continuously strive to set higher standards.The CII assessment takes a holistic view of excellence, fosters integration and promotes a uniform understanding of improvement strategies and opportunities. The review and feedback process has been a great learning experience and we look forward to sharing our journey with other corporations, says K Dinesh, member of the board and director (quality, HR and IS) Infosys Technologies, while presenting the Infosys journey at the Quality Summit. Leading the software services industry, Infosys is placed with previous em inent winners from the manufacturing sector in India such as Hewlett Packard, Maruti Udyog and Tata Steel.Reputed global corporations in Europe who have received awards based on this model include Rank Xerox, Ericsson, IBM, Texas Instruments, British Telecom and TNT. New business process is a key Infosys’ view is that new business processing is most significant time and cost area for carriers. From this application emerges a solution concept that is based on four core principles that tightly that integrates a carrier’s new business applications and enable straight through processing with minimum manual operations and hand offs.Infosys’s integrated approach to underwriting address various shortcomings of current state 1. Capturing and converting content to electronic form 2. Integrated workflow management 3. Integrated data exchange with common user interface 4. Business rules engines and analytics for better risk profiling BENEFITS OF THE NEW APPROACH 1. Profita ble growth 2. Operational efficiency 3. Underwriting effectiveness 4. Employee and channel productivity

Lexicology - Definition and Examples

Lexicology s Lexicology is the branch of linguistics that studies the stock of words (the lexicon) in a given language. Adjective: lexicological. Etymology From the Greek lexico- -logy, word study Lexicology and Syntax Lexicology deals not only with simple words in all their aspects but also with complex and compound words, the meaningful units of language. Since these units must be analyzed in respect of both their form and their meaning, lexicology relies on information derived from morphology, the study of the forms of words and their components, and semantics, the study of their meanings. A third field of particular interest in lexicological studies is etymology, the study of the origins of words. However, lexicology must not be confused with lexicography, the writing or compilation of dictionaries, which is a special technique rather than a level of language studies ...The essential difference between syntax and lexicology is that the former deals with the general facts of language and the latter with special aspects. . . . Syntax is general because it deals with rules and regularities that apply to classes of words as a whole, whereas lexicology is particular because it is concerned with the way individual words operate and affect other words in the same context. Although borderline cases do exist in both lexicology and syntax, e.g., in the case of grammatical or function words, the distinction between the two levels is fairly clear.  (Howard Jackson and Etienne Zà © Amvela, Words, Meaning, and Vocabulary: An Introduction to Modern English Lexicology. Continuum, 2007) Content Words and Function Words [T]eachers of English have customarily distinguished between content words, like snow and mountain, and function words, like it and on and of and the ...  Lexicology is the study of content words or lexical items.  (M.A.K. Halliday et al., Lexicology and Corpus Linguistics. Continuum, 2004) Lexicology and Grammar Both grammar and lexicology involve us in an indefinitely large number of superficially different units. In the case of grammar these are phrases, clauses, and sentences; in the case of lexicology the units are words, or more precisely . . . lexical items. It is typical of grammar to make general and abstract statements about the units concerned, showing a common construction despite formal differences. It is typical of lexicology to make specific statements about individual units. In consequence, while the grammar of a language is best handled in chapters devoted to different types of construction, it is normal to deal with the lexicon of a language in an alphabetical dictionary, each entry devoted to a different lexical item.  (Randolph Quirk et al., A Comprehensive Grammar of the English Language, 2nd ed. Longman, 1985) Lexicology and Phonology [I]t may be thought at first sight that phonology does not interact with lexicology in any significant manner. But a close analysis will reveal that, in many cases, the difference between two otherwise identical lexical items can be reduced to a difference at the level of phonology. Compare for example the pair of words toy and boy, feet and fit, pill and pin. They differ only in one sound unit (the position of which has been [italicized] in each word) and yet the difference has serious consequences at the level of lexicology.  (Etienne Zà © Amvela, Lexicography and Lexicology. Routledge Encyclopedia of Language Teaching and Learning, ed. by Michaà «l Byram. Routledge, 2000) Pronunciation: lek-se-KAH-le-gee

Stereotypes and fantasies about the US South have been a major theme Essay

Stereotypes and fantasies about the US South have been a major theme in the development of US popular music - Essay Example The following analysis will seek to discuss and analyze the manner by which this particular song helps the listener to come to an appreciation and understanding of what the desire of the working-class black woman would be, a promotion and understanding of the idea that a greater self-determination was possible and therefore sees, an understanding and appreciation for a renewed emphasis upon feminism and a focus upon how the freedom and equality movement had grown from merely something that sought parity with whites to something that sought parity between the sexes. As such it is the hope of this author that this particular analysis can not only help to confirm some of statements with regards to the blues of the 1920s but also offer an alternative level of understanding with respect to the way in which this music was represented and presented within the particular time in question. The ultimate meaning and understanding that the song implies is with regards to a deadbeat husband who h as run off on his wife and lives a life on his own for over a year’s time. In returning, the woman of the house, exercising a degree of power and self determinism, recalled the way in which she answers the door and ultimately tells him to leave and not bother her anymore as she has started her own life. This is of course evident of a great degree of freedom, self empowerment, and self-determination that might not likely have been evidenced within another era. The songwriter recounts the way in which even though he asks for permission to come in and start a life together again, the woman refuses and states that she does not need his laundry, his rent, or his ones and twos (likely referring to any further children from this individual). In an era gone by, it would have been the requirement of the woman to wait for her husband, regardless of his indiscretions, and necessarily forgive these at such a time that he gained to reappear in her life. However, as was represented in this blues music of the 1920s, this working-class black woman was not willing to accept this as an alternative to the freedom and self-determination that she had already been experiencing within the past months. In addition to Hazel Carby’s understanding of the way in which the concerns and cares of the black working-class woman were represented within the blues of the 1920s, a very clear level of feminism and an understanding of greater freedom and equality was represented within songs such as â€Å"Sam Jones Blues†, the songwriter ultimately less the listener be aware of the fact that Mrs. Wilson not only refuses Sam Jones entry into her house, she has also learned how to leverage the legal system , filed and received proper divorce papers, and has her own employment; thereby making the existence of a man in her life ultimately superfluous (James 173). From the information that is thus far been provided, the reader can come to a clear understanding of the fact that the b lues of this particular era, as understood through the lens of â€Å"Sam Jones Blues† not only represented a shift away from the musical integration and utilization that had been leveraged in previous eras, it also dealt with a unique subject matter that was not formally discussed within songs prior to this era. Although infidelity and issues of adultery have long been topics of the human condition, and analysis of these from an empowered black woman’s perspective and the means through which she has the ability, will, money, and self

Reducing the driver texting while driving can significant reduce the Essay

Reducing the driver texting while driving can significant reduce the number of car accident - Essay Example Texting while driving kills thousands of people each year. To stop these completely preventable accidents, every person who drives needs to stop texting in the car and wait to answer the phone. Distracted driving, which is the practice of not paying full attention to the road, is a big killer, and cell phone usage is one key factor. According to the FCC, in 2012 alone â€Å"driver distraction was the cause of 18 percent of all fatal crashes,† totaling more than 3300 deaths and over 421,000 injured people (FCC). While there are a number of ways that drivers could be distracted in their car, text messaging stands out as a very notable culprit. There are a huge amount of at-risk drivers who use cell phones. A poll from 2014 showed that 90% of all Americans own cell phones, 64% of which are smartphones (Pew Research Center). On top of that, studies have found that â€Å"text messaging creates a crash risk 23 times worse than driving while not distracted† (FCC). This is because, as can be imagined, the driver of a car who is trying to text has his or her attention split between a screen and the road. Distracted driving accidents have increased a lot in the past decade due to an increase in cell phone and smartphone usage. From 1999 to 2008, there was an increase of almost five percent in the number of fatal accidents which involved distracted driving (Wilson & Stimpson 2214). This makes sense when thinking about the increase in cell phone usage during that time. And the last few years of this period are the biggest increase, which ties in with more smart phones being popular for teenagers. Just from 2005 to 2008 there was an increase of 28% in distracted driving deaths (Wilston & Stimpson 2214). But there is still hope for the texting disaster. As Alosco et al. showed in a simulated driving study, texting as well as eating caused â€Å"impaired performance,† and interestingly, those who took part in the study after the fact understood that â€Å"texting

Use Of Determiners In Newspaper Media Media Essay

Use Of Determiners In Newspaper Media Media Essay This study aims to examine how different strategies and processes are used in sociolinguistics, as a way of adjustment of the writers manner of address, in relation to his or her perception of the addressee; focusing on the use of determiners. The hypothesis for this study is therefore: fewer determiners will be deleted from the newspapers considered up-market (Group 1), than the amount deleted from those newspapers considered mid and down-market (Group 2). This is a complex process of change within the dynamics of conversation and writing.  [1]  It is often said that convergence seems to be the rule in media language. For instance, phonological features in radio broadcasting showed that presenters use measurably more informal pronunciations in stations which primarily address lower class, less educated, and younger listeners.  [2]  As far as newspapers are concerned, the followed classic hypothesis of convergence has been made by S. Hall, who claims that there is reciprocity of producer/reader of which he called the public idiom of the media. However, this does not mean that the readers actually speak what they read or listen to, but there is evidence to suggest that a convergence takes place and that each paper makes its own convergence toward what it sees as a mode of discourse acceptable to its readership.  [3]   Background Research Bell has carried out research into determiner deletion;  [4]  that being words found within the English Language that limit the meaning of a noun and comes before a descriptive adjective modifying the same noun (e.g. the, a, an, this etc.).  [5]  Several studies show that the deletion of articles in such phrases distinguishes tabloids from broadsheet British Newspapers. These are correlationswith assumed class and education and the deletion of determiners seems to imply modernity, populism, and journalistic raciness. Ryden and Bell  [6]  both investigate the use of noun phrase name appositions in the language of newspapers, and in particular the spread of phrases like Opposition leader Neil Knock with the descriptive noun phrase without a determiner preceding the title. This format is relatively recent and is, in Britain, largely but not entirely restricted to the two categories of mid-down market papers The influence of the reader in newspaper style is supported by the research carried out by Bell  [7]  and Jucker  [8]  . Bell, in his studies on naming expressions, states that this practice was more common in papers like The Sun, The Mirror, and The Express than in The Telegraph, The Guardian and The Times. After studying the deletion of determiners Jucker divided British newspapers into three categories: up-market; The Times, Financial Times, The Guardian, The Independent, The Daily telegraph, midmarket; Daily Mail, Daily Express, down-market; Daily Mirror, The Daily Star, and The Sun. He found that determiners were deleted more often in down-market papers than in mid-market papers, while there were very few deletions in style with a certain type of reader. Methodology Many considerations were taken in terms of which method would be best to use in order to carry out the investigation into the use of determiners in the media. The first decision that had to be made was which branch of the media would be used as a source for the study. The options ranged from television programs, magazines, internet websites, radio and newspapers. The choice of newspapers was made based primarily on access to previous research, mentioned in the above Background Research section of this report. The fact that a similar study had been carried out byBell et al. in the comparison of determiner usage between the different types of newspaper gave a good basis on which to base this study. Added to this is the intrigue of whether the results obtained will have a similar outcome to those obtained by these linguists twenty years ago. The next step was to realise that in order to study determiners, a content analysis was the only possible method that could be used. It was also the same method used by Bell et al. in their study. However there are many advantages and disadvantages of using this process that led to many limitations to the practical side of the study. It is fairly time consuming which can often limit the researcher to a smaller sample than a less time consuming method. The chance for a margin of error is increased particularly if relational analysis is used. This study does require a level of relational analysis; that being the assumption of what, by todays standard of English, counts as a missing determiner and what does not; which limits the validity of the results, especially if the intention is to directly compare the results found by Bell et al. It is also difficult to computerize and therefore the results obtained have to be manually automated which adds to the total time consumption that using a digital content analysis could perhaps have avoided. On the other hand there are many advantages to using content analysis such as the fact that it can combine quantitative and qualitative operations through the ability to see clearly the context of the deletion or inclusion. This method also has very few ethical issues as it is available to the public and no permission is needed in order to access it. It is also a very unobtrusive means of analysing the use of the English Language. It is also reliable as this study has been done before and can be repeated by the same or other researchers. The study therefore began firstly by selecting a number of different newspapers to compare. This was done by initially selecting an equal number of British papers that are considered up-market newspapers, i.e. The Times, The Guardian, The Daily Telegraph, and an equal number of mid-downmarket  [9]  newspapers such as The Daily Mail, The Sun and The Daily Star. The six papers aforementioned were picked from those available from the University Shop on campus, with each category of newspaper represented and to be used in comparison with each other. They were then grouped into the retrospective classes: Group 1 included The Times, The Daily Telegraph and The Guardian; Group 2 included The Sun, The Daily Mail and The Daily Star. The hypothesis, that fewer determiners will be deleted from the papers in Group 1 than the amount deleted from Group 2, was then decided upon. After the newspapers were selected the specific details of how this content analysis would be carried out was then agreed upon. It was decided that two articles would be analysed from each of the six papers; one regarding a political subject and the other focussing on sport. This was done in order to firstly observe if there was any difference between the uses of determiners between the papers and then secondly if there was a difference within the different papers when the subject matter was different. It was clear that in order to increase the validity of this research the newspapers analysed would have to all be taken from the same date and then the articles chosen were to be about the same topic within politics and sport. The newspapers were therefore collected for analysis on the 6th May 2010 and the similar stories of the day in the two subject areas were then analysed. It was decided that the headlines and tag lines of all the articles would be included in the study. However it was recognised that headlines in general tend to have determiner deletions as standard. After the articles were selected the exact process of working out the determiner deletion was decided upon. Firstly the article word length was counted and recorded, then the entire article was analysed and all the determiners within the article were highlighted and totalled. Then a second analysis of each article was carried out in order to locate where the determiners were missing in accordance with Standard English practice.  [10]  These would again be totalled and recorded in a spread sheet where the number of determiners which have been deleted would be calculated as a percentage of the total determiners that could have been used in the entire article. Although every measure has been taken to improve the reliability, validity and practical issues posed by any method of research, this study is not without its limitations. Firstly not all the variables can be controlled. Firstly, the sex of the journalist whom had written each article is not being taken into account. This means that the results obtained could be reduced in validity, due to the fact that gender could have an influence over the amount of determiners used within the articles. In a similar vein, the age of the journalist is also unknown, which could similarly have an impact upon the amount of determiners used or deleted. It is also a fairly subjective study and it is likely that some determiner deletions could be overlooked depending upon the researcher carrying out the study. Due to the time consuming nature of this method as aforementioned the sample size had to be kept quite small to three newspapers of the two different categories. This reduces the representativeness of the study as not all newspapers have been analysed. Added to this, only one newspaper considered mid-market has been used alongside two considered down market which means the sample is not as representative as it could be. Therefore it is probably unlikely that any generalisations can be made from this study only suggestions. Results The table of results and bar graphs for this study can be found in Appendices 1.0 2.2. Discussion As stated in the hypothesis it would have been expected that this study would produce results similar to those presented by Bell in 1991, though possibly not so polarised and extreme, with up-markets exhibiting the least amount of determiner deletion and mid-down markets the highest. When looking at the sum of the combined averages for up-market newspapers and the mid-down market newspapers it can be seen that the up market newspapers had the combined average determiner deletion of 31.9% and the mid-down market newspapers had the combined average determiner deletion of 44.17%. This suggests that the hypothesis that fewer determiners will be deleted from the newspapers considered up-market (Group 1) than the amount deleted from those newspapers considered mid and down-market (Group 2) is supported by the results found. The newspaper with the highest average deletions was the mid-market newspaper, The Daily Mail, with an average of 15.97% determiner deletion. However, very surprisingly the up-market newspaper, The Guardian, came out with the second highest average percentage of determiner deletion, at 20.78%. Not only is this unexpected because it is an up-market newspaper, but also because The Guardians politics article had the highest determiner deletion percentage within the entire study. Based on the premise that up-markets are aimed at a higher and more educated social class than mid-down markets, and also that politics articles are likely to draw a more sophisticated readership than sports articles, it was anticipated that the former type of newspaper would use a more standard form of English with a lower percentage of determiner deletion. In addition to this, it was presumed that sports articles would also have a higher percentage of determiner deletion than articles written about politics bu t this was not found to be the case with many of the newspapers. The Daily Telegraph was the paper that supported the hypothesis the most as it came in at the bottom with only 6.09% deletion for its politics article, and this is what was supposed would happen taking into account Bells study and findings. Nevertheless, it was The Daily Telegraphs sports article that actually came in with the lowest amount of deletion, with only 3.88%. This finding was unforeseen, but it may be that the journalist writing the politics article for The Daily Telegraph wished to make it snappier so as to attract a larger audience, and believed that deleting determiners would achieve this effect. The Times supports the hypothesis as its sports article contains 15.7% of determiner deletion, but only 7.34% in its politics issue. It is also relatively near the bottom of the table as would be expected, considering it is one of the chosen up-market newspapers. The Times was in fact the newspaper that Bell found had the least amount determiner deletion in 1991, with only 5%. However it has been found that as time has passed journalists from both types of papers tend to use determiner deletion as much as each other. It is perhaps now the case that they are less concerned with targeting a very specific audience and more so with selling newspapers. It seems to be mid-down market papers that have changed the most. Bell found that they all had 73% deletion of determiners or above, whereas this study has found that the highest percentage of a mid-down market newspaper is 20.48% from The Sun. Perhaps these newspapers are trying to make themselves appear less mid-market, and appeal to a more sophisticated audience. Improvements If this study was to be performed again there are a few ways in which it could be improved. Firstly, as two members of the group worked out the percentage of determiner deletion there is immediately going to be a difference in results as deciding where determiners should be and have been deleted is a subjective process. It is not always clear and so perhaps if this were to be replicated each member of the group should work out the percentage from all papers and then compare the findings, working out the average percentage of deletion. Using a larger sample would also be beneficial as one article may not be representative of the whole newspaper, and so there may have been anomalies within the results. The articles chosen were all of varied lengths and so this could have affected the results. It may be that articles tend to have the most determiner deletion at the end and therefore the longer an article is the higher percentage of deletion. It could even be possible that the journalists articles that were chosen to be analysed could have previously or aspired to be a writer for the other type of newspaper, and so arestill writing in that style. This is possibly something that could have been researched to ensure the articles used in this study were written by the same types of authors and were truly representative of the whole papers style. Moreover, there was no focus in the study on one particular sex and therefore next time a comparison between male journalists writing for up-markets and female journalists writin g for the same type of paper could be looked into and compared against mid-down market newspapers. It would be interesting to discover whether females for example chose to delete more determiners than males. Conclusion In conclusion, this study has supported the hypothesis but only to an extent. It has found a very mixed set of results; with some papers supporting the hypothesis and others challenging it. Whilst it was found that a mid-down market newspaper did have the highest average percentage of determiner deletion what was most surprising was that The Guardian has the second highest average percentage of determiner deletion, which would very much suggest that times and the styles attributed to each type of newspaper have changed drastically in the twenty years since Bell performed his study. This may possibly be due to the fact that newspaper sales are continually declining, and so both types of papers are trying to appeal to a wider audience. As suggested by Roy Greenslade, print cant compete with 24-hour news on television and radio,  [11]  and so they need to do all they can to up their sales. If up-market newspapers for example continue to focus on an upper-class audience then they are seriously limiting their number of potential buyers, and so buy removing determiners they make their articles snappier and more accessible to a larger audience. It is also possible that the complexity of the issues reported on in up-market newspapers actually makes it harder to cut out determiners, and therefore the political issues have a higher amount of determiner deletion because their authors try a lot harder to do so. Finally, the results obtained by this study imply that the percentage of determiner deletion could depend more on the journalist writing the article, as opposed to the type of newspaper they are writing for. Bibliography Allen, Robert, The Penguin English Dictionary, (London: The Penguin Group, 2001) Bell, Allen, The Language of the News Media, (Oxford: Blackwell, 1991) Giles, Howard and Peter F. Powesland,  Speech Style and Social Evaluation, (London: Academic Press, 1975) Holmes, Janet, An Introduction to Sociolinguistics, (Essex, Pearson Education Limited), pp. 137-138 Leonhard, Joachim-Fà ©lix, Hans-Werner Ludwig, Media Science: A Manual for the Development of the Media and Communication Forms, (Berlin: Walter de Gruyter Co., 2002) Jucker, Andreas H, Social stylistics: Syntactic Variation in British Newspapers, (Berlin: Walter de Gruyter Co., 1992) Roy Greensdale, Newspaper Sales Plunge over the Decade, Monday 14th December, 2009 [accessed 19th May 2010] Appendix 1.0 A Table of Results Newspaper Type Article Subject % Deletion Average Combined Average Article Word Count No. of Determiners No. of Deleted Determiners The Guardian Up-market Politics 20.78% 15.39% 870 154 32 Sport 10.00% 795 140 14 The Times Up-market Politics 7.34% 11.52% 727 109 8 Sport 15.70% 634 121 19 The Telegraph Up-market Politics 6.09% 4.99% 31.90% 800 115 7 Sport 3.88% 827 103 4 The Daily Mail Mid-market Politics 16.03% 15.97% 799 131 21 Sport 15.91% 878 132 21 The Sun Mid-market Politics 20.48% 14.37% 767 83 13 Sport 8.25% 587 97 8 The Daily Star Down-market Politics 19.10% 13.84% 44.17% 694 115 22 Sport 8.57% 836 105 9 Appendix 2.0 A Bar Graph Depicting the Results of Determiner Deletions between the Types of Newspapers and Subject Matter Appendix 2.1 A Bar Graph Depicting the Results of Average Determiner Deletions between all Newspapers

Humanistic and Psychodynamic Essay

Abraham Harold Maslow- Humanistic Approach Humanistic is the psychology study of how the human works as a whole. This studies the uniqueness of the person through their behaviour. Rather than just observing the humans behaviour, humanistic psychologists try to study the humans behaviour first person rather than just observing. Meaning they try to understand the situation and the emotional feelings the person is going through for them to have that specific type of behaviour, they try to understand the behaviour of the person by looking at it from their perspective. Humanistic is a way of thinking and is an ability to solve our own personal problems. This meaning to focus on our own perspectives, experiences, thoughts, self-image and feelings to understand an individual. People can be capable of self-development and their own self-improvement. We have our own choices on what we choose to do and how we chose to take out this option. We chose how we want to behave and whether it’s right or wrong i.e. breaking the law. An i ndividual chosen whether they want to break the law, knowing full well of the consequences. This is called free will; we have the right to choose what we want to do and how we want to behave. The court of law follows this principle because you know whether you have done right or wrong and there is no one to blame, except yourself, because you chose to behave that way. Abraham Harold Maslow was the first psychologist to create the ‘human hierarchy of needs’ which explains the different level that an individual has to move from throughout life. This hierarchy changes from one level to another and each level has its own specific needs. Most psychologist before Maslow had been concerned with the abnormal and the ill, he convinced and persuaded people to start acknowledging people’s basic needs before addressing them as having higher needs or being ill. Firstly on Maslow’s hierarchy he started with the basic needs of a person such as food, water, sleep etc. then lead to the physical needs of an individual. The highest needs of an individual are ‘self-actualization’ which is realising who you are as an individual and knowing your own moti vations. Not many people get to the self-actualization for many reasons, being that they didn’t get through the different levels of the hierarchy or because they think that they can skip the rest of the  levels, thinking that they know their own self-fulfilment etc. These hierarchies have five different levels of needs. Maslow’s level of human needs started with physiological which is basic survival, understanding the function of the living organism. Which is what an individual needs, their basic needs i.e. water, sleep, breathing and sex. Then safety which is basic need again and feeling secure. For example, freedom from danger, risks or injuries whether at employment, home or doing everyday activities. Love and belonging is the next need which is the emotional level/need. Meaning to understand what love is and what it feels like to belong, dependent on being part of a family or understanding what it is like to love through friendship or sexual relationships. Esteem is the fo urth need, which is respect and recognition. Understanding what your personal goals are in life and what you can achieve throughout life dependent on yourself respect and respect for one another. The final level is self-actualization which is what makes you who you are as an individual, realise your own potentials in life. Also, realising your own self-fulfilment and person growth from peak experiences. Everyone as an own personal desire to move up the hierarchy table towards self-actualization, although their progress is often disruptive by failing to meet the low level needs. As an example if someone doesn’t show love or feel loved then they won’t be able to succeed through the love and belonging section, if they’re brought up in an abusive home this would affect the low level safety so they would be decreasing in the levels. Only remarkable people are most likely to reach the highest level, self-actualization. Maslow’s theory was the best type of motivation for an individual, he proposed he hierar chy of needs in his paper â€Å"a theory of Human Motivation†. Hans J Eysenck and Otto Gross approach to Psychodynamic Hans is a psychologist famous for his work on intelligence and personality. Eysenck claims that Freudian theories can be falsified, also Gross claims that Freud’s theories are scientific but have been proven wrong so which he say is simply â€Å"bad science†. Psychoanalyst tends to only accept YAVIS patients for treatment, YAVIS means young, attractive, verbal, intelligent and successful. This is because YAVIS patients are more likely to recover rather than mentally unstable patients. When the criticism of frauds approach happened was because Gross and Freud were in a disagreement on the  subjects of repression, sublimation and perversion. The meaning of repression is to control and resist what you would want. Sublimation is doing things in an acceptable and respectful manner and perversion is far from normal for example being abnormal. They disagreed on Freud’s theory because they believe that the patients should be capable of feelings and having their freedom also they shouldn’t be forced to do something that they do not want to do. Both psychologists argued that Freud got too involved and attached with his patients because Freud was there 7 days a week. Sigmund Freud, Psychodynamic Approach to Psychology Freud was the founder of psychodynamic approach to psychology; this is because he created a new approach to understanding how the human works and the human individual personality. Freud’ theory was the conscious and unconscious mind, he believed that behaviour and personality derives from the constant and unique interaction of conflicting psychological forces that operate at three different levels of awareness. The three different levels are conscious mind, preconscious mind and unconscious mind. Conscious mind includes everything that we are aware, every single moment. Preconscious mind represents ordinary memory. Unconscious mind reservoirs our feelings, thoughts, urge and memories that are outside out conscious awareness. The theory of the conscious and unconscious mind is done to show our feelings, motives and decisions which are actually influenced by previous/past experiences, which are stored in the pre-conscious and instincts from the unconscious. Freud later made a structural model of the mind which was called ID, EGO and SUPEREGO. The ID, EGO and SUPEREGO link to the conscious, pre-conscious and unconscious mind. ID is the unconscious, EGO is the conscious and SUPEREGO is the pre-conscious and unconscious mind. Although these are not physical areas within the brain they’re the process of important mental functions. Explanation of each stage is; ID is driven by pleasure principles which strive us for immediate needs and desires, meaning that the person would be wanting things. Although the ID will try to resolve the tension created by pleasure. EGO and SUPEREGO, EGO is something that is developed through ID in the early stages of life, EGO is the component of your personality that deals with reality whereas SUPEREGO is developed a little later as it controls your guilt. For example, if someone wanted a  new pair of shoes ID would kick in because the desire to have them shoes would rise, whereas EGO would have to face reality and realise that you might not have the money to get the shoes then SUPEREGO controls the guilt so then you would start regretting buying the shoes if for instants a family relatives birthday was coming up and now you don’t have the money. EGO works on a reality principle meaning that it wants to please the ID but in a socially and realistic way, which some people deem as unacceptable. The reality principle contemplates the positive and negatives of an action depending on what it decides, it will either act upon the decision or completely abandon it. SUPEREGO is the basic rules and standards for good behaviour. The behaviours included would be those approved by parents and those in authority. The SUPEREGO goal is to improve and civilize our behaviour; it tries to supress all the unacceptable urges that come from the ID. Fraud’ theory claims that the key to a healthy personality is a balance between the ID, EGO and SUPEREGO. Carl Ransom Rogers, Self-Actualization Again, the humanistic approach is how we look at an individual as a whole observing their behaviour and personality. Rogers was a psychotherapist, which is someone who treats people with mental disorders through psychology rather than medical means. After years of work, Rogers compiled the Self-actualization theory which is the realisation of fulfilment of one’s talents and potentials. Rogers says that people have two basic needs which are positive regard and self-worth. Positive regard is a sense of acceptance from other people and self-worth is feeling adequate. Our feelings of self-worth are important both to psychological health and we can achieve goals and ambitions in life to achieve self-actualization. Rogers’s theory is that the individual is responsible for their own happiness and should not look towards others for it. He believed that a person is born with the desire to be and achieve the best they possibly can. Rogers’s overall theory is about feeling good and mentally healthy therefore meaning a person is cable of resolving their own problems without looking towards others. His therapy was ineffective to those who were unconfident, unhappy and had a lack of self-esteem. So he studied on clients opposite to this, clients who were confident, happy and have a high level of self-esteem. His theory was known as ‘Rogerian Counselling’ which was only effective on healthy minded  people which means it did not work on mental and physically damaged clients this only increased emotional problems such as depression, also the theory was more successful on children and young people. The theory key was communication, if the client wasn’t fully communicating with Rogers it would not work, this proved the therapy ineffective to people with phobias. In conclusion Rogers theory of self-actualization teaches people to become self-sufficient upon their own actions rather than seeking it from other people. This proved that people naturally desire to be accepted regardless of what they do, however the majority of people will only accept them dependent on whether or not they want to. Rogers self-actualization tries to help people understand their full potential and what they can achieve, also seek happiness for themselves without looking towards others for it. His theory helps people become more happier about themselves rather than looking for acceptance and happiness from others.

Critical Analysis of The Apology of Socrates by Plato Essay

Socrates was an orator and philosopher whose primary interests were logic, ethics and epistemology. In Plato’s Apology of Socrates, Plato recounts the speech that Socrates gave shortly before his death, during the trial in 399 BC in which he was charged with â€Å"corrupting the young, and by not believing in the gods in whom the city believes, also being a busybody and intervene gods business†. The name of the work itself is not mean what it is appeared; here, Socrates is not apologizing, but merely speaking in defense of his beliefs and actions – the word apology is used in the context of its original meaning. During this apology, Socrates attempts to explain himself and the decisions that led to his action, educating his audience in the philosophical questions he chooses to pose. Socrates does not try to avoid death in the trial; instead, his goal is to enlighten the public for the last time before his own passing. Socrates was always fascinated with the solving of questions, both big and small; his approach was to use the Socratic method of inquiry, wherein he would break the problem down into several questions, and then systematically find the answers to each question in order to find the larger answer. It was a methodical and practical approach to show his ultimate quest for seeking the true knowledge. He says, â€Å"His wisdom is truly worthless†; this is indicative of his unending search for more and more knowledge (Apology 23b). According to him, philosophy starts by admitting that you are ignorant of the truth, which is what he does here. It is with this approach to philosophical questions and dilemmas – the use of Socratic irony – that Socrates chooses to engage with his audience and demonstrate why he did what he did. The Socratic method of dialectical investigation utilized arguments to try and determine ethics and truth. Two techniques were primarily used by Socrates: first, he would create a hypothesis, and then he would investigate any potential conflicts with that hypothesis. Assumptions and presumptions would be challenged in order to discover what was true. Socrates focused on valuing thought above all else. His primary method was asking questions, developing hypotheses, and testing them to see if the evidence supported them. Socrates, for the most part, values the integrity of society, and feels as though a group of people coming together to form a community should be respected by honoring the social contract. At the same time, there are aspects of the self that are more important than a communal whole, and a society must be made up of individuals that follow the principles shared by the whole. One should not be forced to behave in a manner inconsistent with their beliefs; an ideal society is comprised of individuals who may all subscribe to the different philosophies but are able to listen and except others idea the same time. As Socrates mentioned in the text that a person should be judge by what he have down, not by his behavior. It is only then that justice can be really served. Socrates’ approach to the trial is admirable; instead of expressing panic or desperation at the prospect of his life ending, the man instead maintains his calm and simply, effectively explains his position. He presents himself as the ideal philosopher, being unwavering in his justification for his actions and wishing to inspire his audience. Using his own use of figure of speech and his Socratic principles, he breaks down discussions he has with characters such as the Delphic oracle, Meletus, and more to expound his ideas. The beginning of Socrates’ argument relies on the aforementioned acknowledgement of Socratic irony – the most philosophical man is the one who admits his ignorance, and is able to point out the ignorance of others. When the oracle of Delphi told Chaerephon that no one is wiser than Socrates, he chose to go on a journey to deal with this paradox; he knew he was ignorant, so he could not be wiser than everyone else. To that end, he questioned politicians, poets and craftsmen, it coming to the ineffable conclusion that none of them knew what they were talking about either. At that end, Socrates claims he began to see himself as a representative of the oracle’s words; instead of pretending to know a great deal, he chose to profess his ignorance and be honest with himself about it (23e). To that end, he was able to act as himself and maintain his integrity. During the trial, Socrates holds everyone else to the same standard; when he talks about Meletus, his accuser, he calls him out on not actually caring about what he professes to care about – namely, the charges against Socrates. Through the trial, Socrates has proved not only Meletus do not care about the matter he mentioned in the charge, also he has no idea what is he talking about either a lot or a little, Socrates cleverly seduced Meletus go into his trap, by using the anger that Meletus hold against Socrates. Because obvious there are some much better answers for Meletus to answer. Socrates had very specific ideas regarding what constituted ‘the good life. ‘ To him, the most important value a person has is virtue, and the good life is spent looking for the Good. This was known as the love of wisdom. Socrates had little regard for worldly affairs, and the material or pleasurable things that many people might consider to contribute to ‘the good life’; instead, he thought that the best thing to do in life is to â€Å"pursue the love of wisdom,† instead of â€Å"money, and reputation, and public honor† (Apology 29d-30b). He defended this by living the philosophy, and emphasizing certain virtues that were purported to be the best things that humanity could offer itself. By avoiding the search for wealth and instead growing as people, Socrates attempted to build a community of better individuals. Socrates firmly believed that a higher order should be followed when conducting one’s life; whenever divine authority conflicts with human authority, one must follow divine authority first. â€Å"Gentlemen, I am your grateful and devoted servant, but I owe a greater obedience to God than to you; and as long as I draw breath and have my faculties I shall never stop practicing philosophy† (Apology). He feels he has a duty, as a philosopher, to constantly question and examining the world around him to find answers, since his professed ignorance frees him from pretending he already knows said answers. All of these arguments comment heavily on the charges against Socrates; in essence, people hated his questioning and argumentation, as well as the perception that he was insulting those whom he was interrogating. Socrates lamented the focus on material wealth and power, at the expense of eschewing internal exploration and philosophy. â€Å"Are you not ashamed that you give your attention to acquiring as much money as possible, and similarly with reputation and honor, and give no attention or thought to truth and understanding and the perfection of your soul? † (Apology). Here, he is condemning his audience (and the people of Athens) for not working toward the greatest good, which is the study of self and the world around them; this is the reason for his interrogating, and the very thing they are punishing him for. If he has to be irritating and annoying to his peers, so be it; he will not stop until he improves the lives of the people he lives with, â€Å"and all day long I will never cease to settle here, there and everywhere, rousing, persuading, and reproving every one of you† (Apology 30e). This is a bold statement that proves his use of his defense to educate the people of Athens as to their own problems. In his second speech, after the jury voted guilty, He provided his version of penalty that he thinks he deserves. Obvious there could be a better way to persuade the jury, unfortunately it is not how Socrates wants it to down. He keeps denying the penalty and showed no respect to the jury. The conclusion to his action is Socrates knows the life he will have will never be the same, and if the life is not turn out as he wanted, then it is not worth to living. He believes what he does is the best life for human being, and he was tried to teach the audiences a lesson. He notes that it might have been possible for him to save his life by begging the court’s mercy and appealing to them. However, he did not do this; this was not out of ignorance or ineffectiveness in his approach, but he wanted to be honest and truthful about his opinions – namely, that the jury and those who were charging him were afraid of his criticism. To Socrates, it is better to die as an honest man who is unafraid of his convictions than to live having sacrificed them. Because of that, he wants to make an example of himself to the jury, proving a life lived honestly is one which brings greater peace. In his final argument, when the jury votes to execute Socrates, he regarding his impending death plays into his central thesis. According to Socrates, there are two kinds of death: death as annihilation (you go to sleep and feel and experience nothing more) and death as transmigration (where you have a soul which goes somewhere else). Definition is defended by Socrates; the annihilation should be looked forward to like you would finally going to sleep, and transmigration would simply allow him to talk to other great figures like Homer and Odysseus and learn from their wisdom. Again he use this argument to reiterate his central idea, such as people think they know about death but they actually not, and people needs keep examining, questioning, until the end of their life. In the end, Socrates even wishing his enemy well; he feels that, if you are a good man, you have nothing to fear in the life or the afterlife. He does not begrudge or hate his accusers and merely wishes to teach others to place the human good over the materialism and that corrupting his peers. His last words are, â€Å"Well, now it is time to be off, I to die and you to live; but which of us has the happier prospect is unknown to anyone but God† (42a). After all Socrates is one of the best philosophers in the human history, unfortunate he is fail to enlightening the most people in his age, the method of his is full of satirize, harsh, and direct to the sensitive position of people’s mind, it may solve the â€Å"problem†, but come with huge consequence. However, he understood it, he knows what he have down, may someday bring him to the trial even death, the determination of him pursuing the goodness is unparalleled. Even many people thought his ideas is incomprehensible, and he said in the text that he is not a good citizen, still he is as good as a human being can be. After I read the Crito, his death sentence, to him, was the unfortunate but understandable result of living in a society that oversaw its peers. Despite his innocence, and the belief that the Athenian government was in desperate need of change, he still abided by its rules; he believed that one can change the system from within, but you must still adhere to the decisions that society makes. In conclusion, Socrates’ defense at the trial, portrayed in Plato’s Apology, was simply another platform by which he sustain his philosophies about the virtue of thinking, self-improvement, and acting as a part of a greater whole of civilization. He was punished and put to death for asking too many questions and corrupting the young, when in fact he was simply wishing to point out the ignorance of his peers (which he also shares). The principle of Socratic irony, wherein people are most philosophical when they admit they know nothing, was something that Socrates was trying to get other people to admit; despite their professed knowledge, they truly were ignorant, and so they were learning nothing by not reconciling this attitude. While the trial did not save his life, Socrates did not care – his intent was to show people the true meaning of living a human life, as well as demand greater examination of themselves.